Who We Are - Social Southmayd

Founded in 2018 by
Sophie Southmayd

Social Southmayd is a boutique digital marketing agency specialising in premium content creation, social media management, and community-driven brand growth.

We work with fashion, beauty, wellness, and lifestyle brands within the luxury space to build strong online presences that drive real results. We aim to take on a few clients at a time, so Sophie herself can be across all of the brands that she works with. Our offices are based in Richmond and Kensington.

Sophie Southmayd

Sophie Southmayd brings over a decade of expertise in the luxury fashion and beauty industries, shaped by international experience in New York, Paris, and now London.

Before founding Social Southmayd, she served as Head of Styling at Ralph Lauren, where she was tasked with converting high-net-worth individuals into loyal clients - no small feat for someone new to the UK market. By harnessing the power of social media, she not only built lasting client relationships but also trained stylists to do the same, turning digital platforms into powerful clienteling tools.

This ability to translate online connections into tangible networks laid the foundation for Social Southmayd. Today, through her agency, Sophie brings cutting-edge digital marketing expertise to the luxury sector, helping brands connect with their audiences in meaningful, measurable ways.